How an Agency Should Choose an AI Visibility Plan

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Most agencies arrive at this question the same way. You have proven the discipline on one client, the reporting works, and now you want to run it across the roster. Then you open a pricing page and discover the plan you need does not exist: the self-serve tiers are built for a single brand, and the tier that fits an agency is behind a sales call. This page is about how to compare plans when you manage several client sites, and what to look at instead of headline price.

The short answer: compare three things, in this order — how many brands the plan monitors, whether client-facing reports carry your brand or the vendor's, and which engines are actually queried. Price per month is the least informative number on the page, because a cheap plan that covers one brand is not cheaper than an expensive plan that covers ten. It is a different product.

Everything stated below about Peekaboo comes from aipeekaboo.com's own pricing page and FAQ, read on August 12, 2026. Everything stated about TriRank is our shipped product and our published pricing. No invented numbers on either side.

Why three to nine clients is the awkward size

There is a real gap in how this category is priced, and it is worth naming because it is not an accident.

Peekaboo publishes three self-serve tiers: Starter at $50, Peek at $100 and Grow at $200. On the Brands row, all three read 1 brand. Ten or more brands routes you to Contact Sales. That structure is coherent for a single company tracking its own brand, and it works well at that job. It just means an agency with three, five or nine clients is standing between two doors: buy the self-serve plan and it covers one of your clients, or go through a sales process priced for ten-plus.

Agencies solve this the obvious way, which is also the expensive way: multiple accounts, one per client, each with its own login and its own bill. That works until someone asks for a cross-client view, or an account manager leaves, or you try to reconcile five invoices against one retainer line. The cost is not really the subscription. It is that your reporting has no shared baseline — the problem the AI search monitoring discipline exists to solve in the first place.

So the first question to ask a pricing page is not "what does it cost" but "how many brands does one account hold". On TriRank that number is 10 on Starter at $49/month, 30 on Pro at $149/month, and 100 on Agency at $399/month, in one account. Those are brand monitors rather than seats or sites, so a client running two brands consumes two of them — worth counting properly before you pick a tier.

White-label is the line, not the client count

The second comparison is the one that decides most agency purchases, and it is easy to miss because it appears as a single row.

On Peekaboo's pricing page, the White Label row reads Not included on all three self-serve tiers. Its FAQ is explicit about why: white-label delivery is available as a separately scoped agency add-on; it is not bundled into the self-serve plans. That is a legitimate way to package it — scoped delivery work is real work. But it does mean the thing an agency sells, a report that looks like it came from you, is a quote rather than a checkbox.

TriRank puts white-label inside the Agency plan at $399/month. Concretely: your logo, brand name and footer appear on the report and on its public share link, and TriRank attribution is removed. The share link matters more than it sounds — an internal PDF is easy to rebrand by hand, but the live link you send a client is the artifact that either carries your brand or someone else's.

This is also the honest reason to choose Agency over Pro. If your reports stay internal and you paste findings into your own deck, Pro at $149/month already gives you 30 brands monitored across multiple sites and real Search Console data alongside the AI citations. The upgrade is not about client count. It is about whether the client-facing artifact is yours.

Count the engines before you compare the prices

The third comparison is the one clients raise unprompted, usually because someone on their side asked a chatbot a question and did not like the answer.

Peekaboo's FAQ lists the models it tracks as ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. Claude is not on that list. That is a defensible product decision — Claude's search share is smaller than ChatGPT's, and every vendor draws the line somewhere. But it is a gap you inherit. When a client forwards a Claude conversation recommending their competitor, "our tool does not check that engine" is a bad sentence to say in a QBR, and building a manual workaround for one engine reintroduces exactly the hand-checking that automation was supposed to remove.

TriRank checks every engine on its roster on every paid plan: ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, on a weekly cadence. If you want to see what that looks like for a single domain before committing to anything, the walkthrough on how to check AI visibility with Claude covers the mechanics, and how to track brand mentions in AI search covers the measurement side across engines.

The general point outlives this particular comparison: an engine that is not queried cannot appear in a trend line, and a trend line with a silent hole in it is worse than one that is honestly narrower, because nobody can see the hole. When you evaluate any tool in this category, ask for the engine list explicitly and check it against where your clients' buyers actually ask questions.

What the three TriRank tiers actually include

For an agency the practical comparison is between Pro and Agency, so both are laid out here rather than just the one we would like you to buy.

All three are self-serve: you check out and the account is live, with no sales call gating the purchase. Annual billing on Agency is $3,830/year.

One number deserves a caveat rather than a headline. "3,000 content credits (~300 articles)" is a monthly budget across your whole roster, not a per-client allowance — how it splits between ten clients and three is your call, and in practice most agencies weight it toward the accounts with the thinnest topical authority rather than spreading it evenly.

If you want the outcome without the subscription for a single deep look at one client, there is also a one-time expert AEO audit at $399 one-time — a different product from the $399/month Agency subscription despite the coincidence in the number, and worth naming here so the two do not get confused on an invoice.

Where to start

Do not buy for the roster you plan to have. Buy for the report you need to send next month.

The sequence that works: pick your most demanding client, establish a baseline, and produce one real client-facing report from it. That single artifact answers the plan question better than any comparison table, because it tells you whether branding matters to this particular relationship, how many brand monitors that client actually consumes, and whether the engine coverage reaches where their buyers ask. If the report can stay internal, Pro is enough for now and you can move later without redoing the work. If it goes to the client under your logo, you already know the answer.

The method for producing that baseline — fixed prompt sets, fixed engines, fixed cadence, stored results — is covered in the companion guide on how to track AI visibility for an agency. This page is the selection question; that one is the operating question, and you will want both before the roster grows.

When you are ready, run a free audit on one representative client domain. It is free forever and needs no plan, so the baseline costs nothing, and it gives you a concrete artifact to hold the pricing question against instead of an abstract feature matrix.