术语表

SEO、AEO 与 GEO 术语表

现代搜索每个术语的通俗定义 —— AI 引擎乐于引用的那种。

全部 GEO AEO AI Search Technical SEO Content Automation

A C F P Q V Z· 跳到字母

A

AEO vs SEO

AEO vs SEO compares two optimization approaches: SEO aims to rank pages high in link-based search results, while AEO structures content so answer engines like ChatGPT and AI Overviews extract and cite it directly in synthesized responses.

AEO

Answer Engine

An answer engine is a search system that returns a direct, synthesized answer to a query rather than a ranked list of links, drawing on sources like web pages, structured data, and large language models to respond conversationally.

AEO

Answer Engine Optimization

Answer Engine Optimization (AEO) is the practice of structuring and writing content so AI-powered answer engines—such as ChatGPT, Perplexity, Google AI Overviews, and voice assistants—can extract, trust, and cite it directly when answering user questions.

C

AEO

Conversational Search

Conversational search lets users query in natural, full-sentence language and ask follow-up questions that keep context, with the engine interpreting intent across the dialogue and returning synthesized answers rather than a static list of keyword-matched links.

F

AEO

Featured Snippet

A featured snippet is a highlighted answer box Google displays at the top of search results, sometimes called position zero, that extracts a concise answer from a ranking page to respond to a query directly on the results page.

P

AEO

Q

AEO

Question Keywords

Question keywords are search queries phrased as natural-language questions, typically beginning with who, what, where, when, why, or how, that signal informational intent and are central to winning featured snippets, People Also Ask, and AI citations.

V

AEO

Voice Search Optimization

Voice search optimization is the practice of structuring content so voice assistants like Siri, Alexa, and Google Assistant can find and read it aloud, favoring concise, conversational, question-based answers since assistants usually return a single spoken result.

Z

AEO

Zero-Click Search

A zero-click search is a query that gets resolved directly on the search results page, with the answer shown in a snippet, AI Overview, or knowledge panel, so the user finds what they need without clicking through to any website.