术语表

SEO、AEO 与 GEO 术语表

现代搜索每个术语的通俗定义 —— AI 引擎乐于引用的那种。

全部GEOAEOAI SearchTechnical SEOContent Automation
ABGLQSW· 跳到字母

A

GEO

AI Citations

AI citations are the sources an AI engine references or links to when composing a generated answer, marking which brands and pages a model trusts enough to credit inside responses from ChatGPT, Gemini, Perplexity, and AI Overviews.

GEO

AI Overview

An AI Overview is an AI-generated summary Google displays at the top of search results, synthesizing information from multiple web sources to answer a query directly and citing the pages it draws from, above the traditional list of blue links.

B

GEO

Brand Mentions in AI

Brand mentions in AI are the instances where an AI engine names a brand inside a generated answer, whether linked or unlinked, signaling that the model recognizes and trusts that brand enough to surface it in responses.

G

GEO

Generative AI Search

Generative AI search is search powered by large language models that returns a synthesized, conversational answer to a query, often citing sources, instead of presenting a ranked list of links for the user to click.

GEO

Generative Engine Optimization

Generative Engine Optimization (GEO) is the practice of structuring content so it gets cited inside generative search results and AI overviews — the answers assistants produce instead of a list of links.

GEO

GEO vs SEO

GEO vs SEO is the comparison between Generative Engine Optimization, which earns citations inside AI-generated answers, and traditional SEO, which earns blue-link rankings on search engine results pages.

GEO

Google SGE (Search Generative Experience)

Google SGE (Search Generative Experience) was Google's experimental AI-generated search feature announced at Google I/O in May 2023, placing a synthesized answer above traditional results; it later evolved into AI Overviews.

L

GEO

LLM Visibility

LLM visibility is how prominently and often a brand, page, or entity appears inside the answers produced by large language model engines like ChatGPT, Gemini, and Perplexity, whether through direct citations or unlinked mentions.

Q

GEO

Query Fan-Out

Query fan-out is how AI search systems like Google's AI Mode break a single user query into multiple related sub-queries, run them in parallel, and synthesize the results into one answer that can cite many different sources.

S

GEO

SEO vs GEO

SEO vs GEO is the comparison between traditional search engine optimization, which earns ranked links on results pages, and Generative Engine Optimization, which earns citations inside AI-generated answers from engines like ChatGPT and Google AI Overviews.

W

GEO

What Does GEO Stand For

GEO stands for Generative Engine Optimization, the practice of optimizing content so it gets retrieved, trusted, and cited inside AI-generated answers from engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews.