Design alternatives, as answer engines name them
What happened when Perplexity (sonar) was asked for alternatives in this category, in 2026-07.
3 of 6 brands were not named
We measured 6 brands in this category. On the alternatives prompt, 3 were named and 3 were not. A brand that is not named is not absent from the market — it is absent from that answer.
Measured on 101 brands with 3 prompts each, by Perplexity (sonar) alone, in 2026-07. Categories with fewer than 4 measured brands are not published: 13 of 23 categories appear here.
This page names no brands. The published dataset carries category totals only, by design — see the methodology note above.
Answer engines are not deterministic. The same question asked twice can name different brands, and these readings are one engine's answers in one month, not a ranking and not a forecast. Nothing here says a product is better or worse than another; it says whether the engine mentioned it.