Built in North America or Asia? See what AI engines say about you in Europe.

Starting from: 🇺🇸 United States · 🇨🇦 Canada · 🇯🇵 Japan · 🇰🇷 Korea · 🇨🇳 China

If you built your product in New York, Toronto, Tokyo, Seoul or Shenzhen, the way you have been checking your AI search visibility has a blind spot: you have been asking from home. Answer engines take the asker's location into account, so the answer your team reads is the answer for your home market — not the one a buyer in London, Berlin, Paris, Madrid, Milan or Amsterdam gets when they ask the same question.

The engine answers for where the question comes from

When ChatGPT, Perplexity or Claude search the web to answer, they are told roughly where the person asking is. That changes which sources they reach for: local publications, local directories, local competitors. A brand that is cited reliably at home can be missing from the answer a European buyer reads, and nothing in your home market will show it.

Here is what that looks like in the shape of a checker result. This is an example, not a measurement — the brand is invented and the cells are illustrative:

The two columns are the point: the same question, two markets, and a gap you cannot see from home. In Europe, repeat it per market — the UK column says nothing about the Italian one.

Your name may already belong to someone there

The second problem is not about location settings at all. A name that is unique in your home market can already mean something else to an engine elsewhere. These are real shapes we have seen when running brand questions, with the brands left unnamed:

• A Brazilian legal tech company, asked about in English, lost the answer to a psychology society and an event that share its name.
• A new .ai product was pushed out of the answer by a UK foundation with the same name.
• A SaaS brand collided with a rapper.
• An insurance brand collided with a dog breed.

In each case the engine was not wrong about the world — it answered about the thing it knew best under that name. Before you spend on a launch, it is worth knowing which of those shapes you are walking into.

Check it yourself

This is what TriRank does for a team heading into Europe, and only what exists today:

1. A free side-by-side check. Pick the market you are entering and your home market; the checker asks ChatGPT, Perplexity and Claude as a user in each and shows whether your domain is cited in both answers. Gemini is not asked by country, and the result labels it that way.
2. Tracking over time. One check is a snapshot, and AI answers vary between runs. Paid plans run your buyer questions on a schedule and log who gets cited. That sweep tracks by language (English and Chinese), not yet by country — the country comparison is the free check above.
3. One action a week. Your Actions page and the weekly email each carry "This week's one action" — the next task picked from your open ones, citation gaps first — rather than a dashboard to interpret.

Opened this page from one of the "Starting from" links above? The checker links carry your home market with them, so the comparison is already set up. Heading to North America instead? See the North America version of this page.