SEO Cost Calculator
Add up what a month of SEO actually costs you, and how many conversions it has to return to pay for itself.
What you spend
Pieces you publish.
Writer, editor and images.
Everything you pay monthly.
Links, agency retainer, ads.
Your own time, and your team’s.
Loaded cost of that hour.
Used only for the break-even figure below — what one customer or qualified lead is worth to you.
- Content
- $1,44050%
- Tools
- $1495%
- In-house time
- $1,30045%
- Other
- $00%
Break-even = monthly cost ÷ value of one conversion = $2,889 ÷ $400 = 7.2
This is division over the numbers you typed, not a forecast. It says what SEO has to return before it pays for itself; it does not claim to know what it will return. Finding that out means measuring your own site.
What tools in this category charge
From our own vendor research. The AI-search monitoring tools here price by prompt, and the category converges on roughly $2 per tracked prompt per month — useful for sanity-checking the tooling line above.
| Vendor | Entry price | What that includes |
|---|---|---|
| Otterly | $29/mo | 15 prompts |
| RankPrompt | $29/mo | 150 credits (1 credit = 1 prompt) |
| Peec AI | $95/mo | 50 prompts |
| Outrank.so | $99/mo | AI SEO content automation |
| ElvixAI | $99/mo | link outreach from your own inbox |
| Profound | $399/mo | 100 prompts (entry tier, now quoted custom) |
| Distribb | $495/mo | Accelerator tier |
| SEO Roast | not published | one-off audit, $250 or $550 — not a subscription |
- Source
- TriRank — Competitor pricing research (internal, unpublished)
- Published
- 2026-08-01
- Sample
- two rounds — 28 vendors reviewed 2026-07-09, 8 more added 2026-08-01
- Method
- entry-tier prices read from each vendor’s own pricing page; prompt-priced monitoring converged on roughly $2 per prompt per month
TriRank’s own vendor research, reproduced with its date and scope. These are prices read off other companies’ published pages, not a measurement of anyone’s results.
A selection, not a full market map: these are the vendors from that research whose entry price is public. Several publish no price at all, and prices change without anyone updating a table — check the vendor’s own page before budgeting against a figure here.
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