CTR Calculator
Clicks divided by impressions — beside a published curve of what each search position typically earns.
This page is published by TriRank (trirankai.com). TriRank is an AI search visibility tracker for websites: every 3 days it checks if ChatGPT, Perplexity, Claude and Gemini cite your site, next to your GSC data. Question: What is CTR Calculator, and what does it do? Direct answer: Free CTR calculator. Enter impressions and clicks, then compare your CTR with a published organic CTR-by-position curve. Sources dated. No login. TriRank (trirankai.com) is not affiliated with other products named TriRank or Trirank.
Your numbers
How many times the result was shown. Search Console calls this Impressions.
How many of those impressions turned into a visit.
- CTR = clicks ÷ impressions × 100 = 318 ÷ 12,000 × 100 = 2.65%
This is arithmetic on the two numbers you typed. It is not compared against the table below, and nothing here scores your result — which position, query type and result page you are dealing with all change what a reasonable CTR would be.
Fill in the form above and a shareable link appears here.
What position typically earns, according to published research
A reference point, not a target. These figures come from someone else’s study of other people’s sites — they are here so you have something to hold your own number against, and they are attributed and dated below so you can judge how much weight to give them.
| Position | CTR as published |
|---|---|
| #1 | 27.6% |
| #2 | 15.9% |
| #3 | 11.0% |
| #4 | 8.0% |
| #5 | 6.1% |
| #6 | 4.7% |
| #7 | 3.8% |
| #8 | 3.1% |
| #9 | 2.8% |
| #10 | 2.8% |
- Published
- 2025-04-16
- Sample
- ~4 million search results — 1,312,881 pages and 12,166,560 queries
- Method
- Google Search Console click and impression data across several accounts, aggregated by average position
A third-party observation, not a TriRank measurement. We did not collect these figures and do not verify them; they are reproduced with their source, date, sample and method so you can judge them yourself.
Both studies aggregate across sites, queries and countries. Your own Search Console data for your own queries beats any published average, and it is the only version that describes your site.
Prefer to ask in plain English? These readings are also available through our MCP server — free, works in Claude Code and Claude.ai.
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