CTR Calculator
Clicks divided by impressions — beside a published curve of what each search position typically earns.
Your numbers
How many times the result was shown. Search Console calls this Impressions.
How many of those impressions turned into a visit.
- CTR = clicks ÷ impressions × 100 = 318 ÷ 12,000 × 100 = 2.65%
This is arithmetic on the two numbers you typed. It is not compared against the table below, and nothing here scores your result — which position, query type and result page you are dealing with all change what a reasonable CTR would be.
What position typically earns, according to published research
A reference point, not a target. These figures come from someone else’s study of other people’s sites — they are here so you have something to hold your own number against, and they are attributed and dated below so you can judge how much weight to give them.
| Position | CTR as published |
|---|---|
| #1 | 27.6% |
| #2 | 15.9% |
| #3 | 11.0% |
| #4 | 8.0% |
| #5 | 6.1% |
| #6 | 4.7% |
| #7 | 3.8% |
| #8 | 3.1% |
| #9 | 2.8% |
| #10 | 2.8% |
- Published
- 2025-04-16
- Sample
- ~4 million search results — 1,312,881 pages and 12,166,560 queries
- Method
- Google Search Console click and impression data across several accounts, aggregated by average position
A third-party observation, not a TriRank measurement. We did not collect these figures and do not verify them; they are reproduced with their source, date, sample and method so you can judge them yourself.
Both studies aggregate across sites, queries and countries. Your own Search Console data for your own queries beats any published average, and it is the only version that describes your site.
TriRank in your browser
See what AI engines already know about the site you're on, and test whether AI crawlers can actually reach it.