TriRank vs Semrush: Two Ways to Price White-Label Reporting

Two tools that agencies shortlist together, and one question that decides a lot of budgets: what happens to the price when you add the eleventh client. This page sticks to figures published on each vendor's own pages, read on August 14, 2026, with the source URL for every cell in a table at the bottom.

The axis: white-label is priced per report on one side and per plan on the other

Semrush. White-label reporting lives in My Reports. A Base report is $10/month per report and carries no white-labeling; a Pro report is $20/month per report and is the tier that lists branding and white-labeling, theme customization and a custom domain. A subscription includes 3 Base reports with the first paid toolkit, plus 2 more Base reports for each additional paid toolkit. The Agency Growth Kit that used to bundle agency features has been discontinued and is no longer purchasable; existing subscribers keep reports, Lead Finder and the Agency Partners platform.

TriRank. White-label reporting unlocks on the Agency plan at $399/month. That plan covers up to 100 monitored domains and 30 autopilot sites. There is no per-report or per-client charge layered on top of it.

Those are the two facts. The arithmetic that follows from them depends on how many clients you report to and how many of those reports need your own branding — which is your number, not ours, so this page does not do the multiplication for you.

One thing worth stating plainly because it cuts against us: TriRank's Agency plan is not unlimited. It stops at 100 monitored domains and 30 autopilot sites. If you are past that, the per-plan model no longer describes your situation and you should ask us before assuming it does.

AI-visibility quotas, each in its own unit

This is the part where a comparison table usually lies. Semrush quotes prompts tracked daily. TriRank quotes prompts registered and checked at least weekly. Those are different measurements, so putting 200 next to 300 and calling one bigger would be a unit error, not a finding.

Semrush's cadence is faster than ours, at every tier, and we are not going to bury that. If you need a prompt re-checked every day, Semrush publishes a daily number and we publish a weekly floor. Our quota is a registration ceiling — how many prompts you can have under monitoring — and the two halves that budget funds sweep on different clocks, which is why our own pricing page hedges with "at least weekly" instead of naming an exact interval it could not keep for both halves.

Engines checked

Claude is on our list and is not among the four Semrush's AI Visibility Toolkit page names. We are not claiming Semrush cannot see Claude — only that it is not in the list they publish.

Plan pricing, as published

Semrush also lists additional users starting at $45/month. We found no published TriRank equivalent because seats are not metered separately on our plans today.

Where each one fits

Semrush fits when you want daily prompt re-checks, you are already paying for its keyword and site-audit toolkits and want AI visibility beside them, or your client count is low enough that per-report white-labeling stays small.

TriRank fits when you report to enough clients that a per-report line item is the thing that grows, you want white-label included rather than metered, and a weekly check is often enough for the decisions you make from it.

Neither of those is a verdict. They are the two shapes the pricing takes, and which one is cheaper is a function of your client count — a number we do not have.

Sources

Every figure above, with where it was read. All read as of 2026-08-14.

If a number on this page has moved since we read it, tell us and we will correct it.