AI Visibility ROI Calculator
Estimate the leads and revenue at stake if AI assistants never cite your site.
Your numbers
Organic visits per month — Search Console's clicks figure works well here.
Average revenue per converted customer, or per closed deal.
Share of visits that become a lead or a sale. 2% is a common starting point.
An assumption, not a measurement: industry estimates range 10-25%. Move the slider to model your own scenario — we default to 15%.
At risk if AI never cites you
What the model says is riding on AI-influenced traffic each month.
How this is calculated
- AI-influenced visits = monthly visits × AI share = 10,000 × 15% = 1,500
- Leads at risk = AI-influenced visits × conversion rate = 1,500 × 2.0% = 30.0
- Revenue at risk = leads at risk × average order value = 30.0 × $120 = $3,600
Straight arithmetic, run in your browser — nothing is sent anywhere or stored. It is a scenario model, not a measurement of your site: the AI share is the assumption you chose, and the result is only as good as that assumption. To replace it with a measured number, check which AI engines actually cite you.
Fill in the form above and a shareable link appears here.
ROI calculator FAQ
Where does the 15% AI traffic share come from?
It is a default assumption, not a measurement of your site. Published industry estimates for the share of search-driven demand influenced by AI answers currently range roughly 10-25%, and they move fast, so we default to the middle and let you move the slider. If you want a real number for your own site rather than an assumption, you have to measure which engines cite you.
How accurate is this?
It is exactly as accurate as the four numbers you type in. The arithmetic is simple and fully shown on the page so you can check it — but it is a scenario model. It tells you what is riding on AI-influenced traffic under your assumptions; it does not tell you whether AI engines cite you today.
Is the calculator free? Do I need an account?
Free, no account, no limits. It runs entirely in your browser — the numbers you enter are never sent to a server and nothing is stored.
What should I do with the result?
Find out whether the risk is real for your site. The free audit checks whether AI engines currently cite you for your own queries; the one-time $399 audit goes further, covering competitor citations, technical accessibility for GPTBot, PerplexityBot and Claude-Web, and a 30-day action plan.
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